401 Killer Marketing Tactics to Maximize Profits, Increase Sales and Stomp Your Competition
Surefire, down-and-dirty guerrilla marketing tactics for businesses of all sizes
Lottery ticket giveaways, discounts for customers who rip competitors' ads out of the yellow pages, paying people to picket your store with signs proclaiming your low prices and great service . . . These are just three of the hundreds of cheap, surefire marketing tactics contained in "401 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition. Expert Tom Feltenstein arms you with a veritable encyclopedia of tested-in-the-trenches marketing and promotional solutions.
A River Lost: The Life and Death of the Columbia by Blaine Harden, ISBN 0393039366
This is a book about how well-intentioned Americans dammed up the Columbia, "Great River of the West", fulfilling dreams of cheap electricity and gardens flourishing in the desert. It is also a narrative of exploitation: of Native Americans, of endangered salmon, of nuclear waste, and of a river - once wild - tamed to puddled remains. Harden's story is a journey of rediscovery. His home town, Moses Lake, Washington, once bone dry, could not have existed without gargantuan irrigation schemes. His father, a Depression migrant trained as a welder, helped build dams - including Grand Coulee - and later worked at the secret Hanford plutonium plant. Now he and his neighbors, who had thought of themselves as patriots, stood accused of killing the river. As Blaine Harden traveled the thousand miles of the Columbia - by barge, by car, and sometimes on foot - his own past seemed both foreign and familiar. He met rugged individualists (albeit with government subsidies), fervent environmentalists,...
A River Lost: The Life and Death of the Columbia by Blaine Harden, ISBN 0393039366 
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Naked Aviator
Naked Aviator intermingles some very strange flying stories with the harsh, tender, humorous, tragic and beautiful realities of living in an imperfect world. Naked Aviator is about life and where it takes you. The magic carpet that delivers the reader to all of the adventures just happens to be an aircraft, rather than an oriental rug. Naked Aviator elevates aviation in small aircraft to a higher level - a more meaningful place than flights to restaurants looking for the good and cheap burger. It speaks to what matters in our lives but does it without being preachy. Fun is the operative word. To those who read it, flying will become a passion, whether they become pilots or not. "It makes you want to fly," as one reader explained. "It makes you want to live more and fret less." It makes you want to read the chapter about 'The Dead Man's Shoes, Shotgun Sally and the Sawed off Nasty.
Naked Aviator
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Big Pasture
Nathan Stark had the usual poor boys hunger to make a million bucks before he was thirty. He figured all he had to do was go to Texas, pick up a cheap herd of longhorns and drive them back to the beef-starved prospecting camps of Montana. The trek would be 1,500 miles of raging rivers, bone-dry deserts and hostile Indians, but Stark was brutal and ambitious. He wasnt about to let these obstacles get in his way. He would destroy anything in his path on his road to prosperity. What Nathan Stark hadnt counted on was starting Montanas first range war.
Big Pasture
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MCSA/MCSE Self-Paces Training Kit: Managing a Microsoft Windows 2000 Network Environment, exam 70-218 by Microsoft Corporation, ISBN 0735617767
This official Microsoft study guide teaches IT professionals how to manage a Windows 2000 network environment -- as they prepare for MCP Exam 70-218, a core requirement for MCSA certification and an elective for MCSE. Work at your own pace through a system of skill-building lessons and hands-on exercises. And use the special exam-prep section -- more than 200 pages -- plus a testing tool to assess what you know and where to focus your studies -- before taking the actual exam. Topics map directly to the objectives measured by the exam, including managing file, print, and Web resources; configuring network infrastructure; managing servers and client computers; creating Active Directory "RM" organizational units and Group Policy; and implementing and troubleshooting remote access. You get the study guide in print and on CD-ROM; exam preparation, including objective-by-objective review; test-readiness tool; Microsoft Encyclopedia of Networking, Second Edition, eBook; and a 120-day evaluation...
MCSA/MCSE Self-Paces Training Kit: Managing a Microsoft Windows 2000 Network Environment, exam 70-218 by Microsoft Corporation, ISBN 0735617767
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